I’ve recently been discussing the mechanisms of effective science communication and was challenged to suggest a good ‘how to’ guide. Truth is… you don’t need one, but that isn’t to say that you don’t need training to learn it. In fact, the description across the top of this blog contains all the fundamental rules.
It talks of two things, finding the right words and of getting someone to explain them. I’ll share some pointers on both of them now but they are addressed using the same method. Continue reading “You couldn’t make it up!”